Are you struggling to generate sales despite putting in weeks or months of effort into your Shopify store? If that sounds familiar, you're in the right place.
In this blog post, we'll explore the essential Shopify apps that can significantly boost your sales. By the end, you'll have the knowledge to make your store more profitable.
By the way, I'm Patrick from Code That Converts, and I'm here to help you enhance your Shopify store. I understand the frustration of investing energy in a business without getting the desired results.
But fear not, this blog post will be your ultimate guide. So let's dive in!
Unlocking the Power of Social Proof Marketing:
Before we delve into the specific Shopify apps you need, let's first discuss a crucial concept: Social Proof Marketing.
Social proof marketing involves showcasing that other people have purchased and enjoyed your product or service, thus increasing the likelihood of others making a purchase.
You've probably encountered social proof marketing on various websites. For example, when you check product reviews on Amazon before making a purchase, your decision is influenced by social proof.
Utilizing social proof effectively on your Shopify store can make potential customers more inclined to buy from you. So, let's explore the first type of Shopify app you need to leverage social proof.
Customer Reviews and Testimonials App
Undeniably, one of the most overlooked aspects is having a reliable Customer Reviews and Testimonials App.
It may seem obvious, but many people underestimate how important good reviews are on a Shopify store. Accumulating a substantial number of customer reviews on your Shopify store is crucial for driving sales.
Think about it...
Every time you buy something on Amazon, you check the reviews. And if you see  a bad review you probably back out to the Amazon product search results and look for a different product.
Your customers will do the same when shopping on your Shopify store.
Therefore, prioritize gathering positive reviews as a part of your business strategy. Here are a few recommended apps to set up Product Reviews for your store:
These apps are widely used by many successful Shopify stores, and you can find their links in the description.
Referral Program App
The second type of app you should consider is a referral program app.
A referral program lets you allow your satisfied customers to refer new customers to your store, effectively tapping into a powerful source of potential sales.
People are often excited to share their positive experiences and recommend products to their friends and family. By offering customer discounts, rewards, or cash incentives, you make it even more enticing for them to refer others.
Let me share a personal example:
I use to cook all of my meals for the work week ahead of time but recently I haven't had the time to do that. And in order to solve this problem I started using a meal prep company called Factor.
Not only does it save me time, but they also incentivize me to refer them new customers.
Each time I receive a shipment, I get a QR code to send a week of free meals to a friend. If that friend signs up, I even earn some extra cash.
It's a win-win situation that benefits everyone involved!
You can implement this same strategy on your Shopify store and boost your sales using your own referral program.
Here are a few recommended apps for creating a referral program:
Also if you wanted to take this idea to the next level you can set up an affiliate marketing app like UpPromote on your Shopify store and allow influencers and content creators to help you sell your products.
Affiliate programs, like UpPromote, allow you to offer affiliates a percentage of your profits for each new sale they bring.
Although it means sharing profits, it can still be highly lucrative if implemented correctly. Consider it as having a small sales team dedicated to acquiring new customers.
Frequently Bought Together Apps
Have you ever come across a "Frequently Bought Together" section on an online store's product page?
If you have you most likely saw other products that looked interesting to you and you probably considered adding one of these products to your cart before you hit checkout.
Implementing this feature on your Shopify store enables cross-selling and upselling, enticing customers to purchase more items.
For instance, if you run a clothing store, you can showcase a selection of products that pair well with the item customers are currently viewing.
This approach increases the number of products in their cart, ultimately boosting your store's average order value (AOV).
For example, if a company has a total revenue of $10,000 and 100 orders, then its AOV is $100. This means that the average customer spends $100 each time they place an order.
If you have a small product catalog, you can add the "Frequently Bought Together" section without using a Shopify app. There are tutorials available on YouTube to guide you. Simply search for "how to add frequently bought together section to Shopify store without app."
Here's a good tutorial that I found:
https://www.youtube.com/watch?v=TzA118A5Qus
However, for stores with a larger catalog or those willing to invest in an app, consider using an app like Frequently Bought Together to set it up on your store.
Conclusion
You now have a comprehensive understanding of the must-have Shopify apps that can significantly enhance your sales.
By leveraging social proof marketing through use of customer reviews, referral programs, and the frequently bought together feature you can put your store on the path to becoming a money-making machine!
Implement these strategies and witness the growth of your Shopify store. I hope you found this blog post helpful and informative.
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